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DISCOVER
For ten years, SUPER73 has set the stage when it comes to relentless innovation and a premium riding experience. It's no secret that the success behind the brand's resilience and longevity is largely due to its global distribution partners. Now, SUPER73 is taking things a step further with the expansion of its European distribution network with three new official partners in France, Switzerland, and the United Kingdom.
Each new partner marks an important milestone for the lifestyle and adventure company, showing its commitment to international expansion. These distributors will play an impactful role in further developing the SUPER73 brand by supporting local dealer networks, expanding market opportunities, and ensuring a high level of service and support for customers.
As SUPER73 continues to shape its product assortment to meet the needs of the evolving e-bike community and gears up for a massive year ahead, these key partnerships will be instrumental players for what's in store in 2027.
WORDS FROM OUR PARTNERS
Europe is one of the largest e-bike market in the world, and far too big an opportunity to serve at arms length. For SUPER73, building a strong partner ecosystem across the region will help deliver an exceptional brand experience while strengthening the company’s position as an industry leader.
Here's what the new distributors had to say about the partnership:
UK distributor, Mount Green Cycles
Scott Taylor, CEO:
"The SUPER73 partnership came about organically, and that's the best foundation for success. We're picky about what we add to our portfolio - the product and the brand have to be premium, and those are rare. What excites us most is the direction: SUPER73 is positioning itself as a leader in premium product and as the most compliant brand in the market. That's exactly where we are as a team."
Benjamin Kaufmann, CEO:
"We are very excited about our partnership and look forward to growing the SUPER73 community in Switzerland.The partnership with SUPER73 brings tremendous value to our company, as the brand represents freedom, lifestyle, and a unique way of moving through the world. SUPER73 has an exceptionally strong brand identity that fits perfectly with our own concept and the values of Urban Drive."
Cedric Phenix, CEO:
"We are extremely proud and excited to partner with SUPER73. Becoming an official distributor for such an iconic and innovative brand is a great honor for us. As one of the largest distributors in Europe, we are committed to bringing the SUPER73 experience to our market with the highest level of service, expertise, and dedication. We look forward to building this exciting partnership and delivering the quality of support that SUPER73 customers and dealers deserve."
CONTINUED EUROPEAN EXPANSION
As SUPER73 continues its growth journey across Europe, the company remains committed to building a strong and sustainable network of experienced partners to cover key territories like Germany, Benelux, Spain, and more.
SUPER73 is actively looking for additional official distributors and interested B2B partnerships in selected European markets who share the same passion for innovation and premium mobility.
Companies interested in becoming a SUPER73 partner or distributor are invited to contact:
- Our Sales Directors: manon@super73.com
- Our Customer Service Team : customercare-eu@super73.com
