About Us

We are an American lifestyle adventure brand, a generational fusion of motorcycle heritage and youth culture. 

We exist for two reasons: to inspire people to create adventure, and to help those people share that adventure with their community.

Based in Southern California, we passionately design SUPER73; a series of electric motorbikes that offer the lifestyle and freedom of a motorcycle with the ease and practicality of a bicycle.

Founded in 2016, SUPER73® has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes and many more.