SUPER73 ist aus dem Bestreben nach Inspiration und der Schaffung von Abenteuer und Gemeinschaft entstanden. SUPER73 ist eine amerikanische Lifestyle-Adventure-Marke, die Motorradtradition und Jugendkultur miteinander verbindet. Die Firma wurde 2016 gegründet und hat ihren Sitz in Südkalifornien. SUPER73 nimmt eine Vorreiterrolle bei der Entwicklung eines neuen Ansatzes zur Neudefinition der Elektromotorradindustrie ein. Durch die Betonung von durchdachtem Design, verantwortungsbewussten Fertigungstechniken und dem Engagement in der lokalen Gemeinschaft strebt die Marke kontinuierlich nach Wachstum und Expansion zu einem echten Branchenführer.
Your Ride has Arrived
Kicking off the decade in a new direction, SUPER73 rolled out a company-wide rebranding effort featuring a new logo and branding, website redesign, and a new generation of vehicles. The new generation of bikes debuts SUPER73’s most powerful and technologically advanced drive system, a smart electronics suite, and the new SUPER73 mobile app.
In celebration of the world-renowned Parisian soccer team, Paris-Saint Germaine’s 50th anniversary, Super73 released a limited edition PSG x Super73-Z electric motorbike.
A custom cafe racer style Super73 was displayed at the Petersen Museum’s Electric Revolution exhibit in collaboration with legendary custom motorcycle builder, Roland Sands.
The very first Super73 National Race Series was introduced in 2019 as part of the Roland Sands Design Super Hooligan National Championship Series.
"The fun factor is higher on this bike than maybe any other vehicle I've ridden in the city." - Casey Neistat
The SUPER73-Z was released in the summer of 2018 in celebration of the brands' second anniversary. Super73 also re-released and redesigned the Super73-OG for a limited run due to popular demand.
2018 also saw the release of popular Youtuber Casey Neistat’s S1 review video, another Super73 viral moment featuring actor and icon Will Smith, and rockstar Post Malone’s outlandish custom-built 24kt Gold Super73.
"The (SUPER73-S) e-bike is a city cruiser for the future." - Sean Okane, The Verge
2017 saw the launch of the S-Series, Super73’s first full production vehicle offered globally. Other notable moments included a limited edition Rose Ave. collaboration with YouTuber Jesse Wellens, a viral Star Wars Halloween Video that garnered over 10 million views, and a custom Rose Gold Super73 ridden by fashion icon, Coco Rocha at New York Fashion Week.
The Original Electric Motorbike
Inspired by the small vintage motorcycles made popular by fabricators in Southern California in the 1970s, the very first Super73’s were all hand-built and fabricated by a small team in Orange County, CA.
The original Super73’s offered a nostalgic feeling that transported many riders to their childhood. The head-turning frame design helped spark the imagination of fans and quickly garnered mainstream attention. It was something the electric bicycle industry had never seen before.